We are the product team that bridges the gap between an IDEA and a revenue-ready MVP
This is not another bid-for-hire web agency. We scout ideas, fund the build, and stay in the trenches until there is traction. The sections below show what that partnership actually looks like.
The Foundry pillars
Each idea that passes our intake hits these three tracks—research, blueprinting, and pod execution.
Idea Intake Lab
We pressure-test your thesis like a Shark Tank judge—market size, monetization levers, and user behavior.
- Signal checks using public data + your traction proof
- Feasibility scorecard with go/no-go decision
- Timeline + tier recommendation before we write code
Vision Blueprint
Your idea becomes a single source of truth: vision statement, KPIs, and a sequenced backlog we both sign off on.
- North-star narrative + success metrics
- Prioritized feature tree tied to the tiers on the pricing page
- Change-log that captures every pivot
Build-to-Learn Pods
A pod of product, design, and engineering talent we fund internally. You get access; we keep ownership.
- Weekly demo clips + async updates
- Feature flags + staged rollouts to watch real users
- Analytics + ad stack wired from day one
What every MVP engagement includes
No ala carte features. Every tier comes with these modules so we can iterate fast and measure outcomes.
Signals & Thesis Deck
A living memo covering the market, user personas, compliance flags, and how we will measure traction.
- Problem & audience articulation
- Acceptance criteria for launch
- Risk register & mitigation plan
Foundry Build Pod
Design system, web or mobile codebase, infra setup, QA, and observability—run by us, transparently shared with you.
- Design kit + component library
- API & data contracts, CI/CD, hosting guide
- Playbooks for upgrade requests
Revenue & Growth Stack
Instrumentation so we both know when the MVP is working and how profit sharing will trigger.
- Analytics & cohort dashboards
- Ad inventory + affiliate rails
- Experiments + onboarding flows
Guardrails & Governance
We enforce the partnership rules so the work stays focused on outcomes, not ad-hoc requests.
- Layout freeze + change-order path
- Security + privacy baseline
- Support SLAs aligned to your tier
How we run with founders
A four-stage loop keeps everyone accountable. Timeline compression depends on the tier you pick.
Intake & Thesis
We review your IDEA submission, audit traction proof, and decide if we are the right co-builder.
Vision Lock
We co-write the blueprint, align on KPIs, and freeze the first milestone scope.
Build-to-Learn
Pods ship testable increments, you validate, we log new insights and queue them for future tiers.
Traction & Profit
We monitor growth dashboards, run monetization experiments, and start profit share once the metrics hit the threshold.
What keeps us focused
These non-negotiables keep the Foundry model sustainable and prevent scope creep from derailing your runway.
- We own the codebase, ad inventory, and can reuse internal systems.
- Design and UX decisions start with our team; redesigns are billed as change orders.
- Hosting, third-party tools, and compliance reviews stay in your name.
- Out-of-scope features (for example WhatsApp login) are scoped separately.
- Missed payments pause work and move you back to the waitlist tier.
Channel the Foundry
Submit your IDEA with the traction proof you have today. We will tell you if it belongs in the Foundry, recommend a delivery tier, and send over the agreement.
Already approved? Email your pod lead to adjust the scope or upgrade your tier.